Manufacturing is the Most Automated Sector of the Economy – Why Not Marketing?
Marketing Automation doesn’t get sick, have bad days or get too busy to respond promptly. It won’t quit and take a job with your competitor.
The logic to automate industrial production is clear. The capital investment is outweighed by the precision, consistancy, efficiency and economy of the output over time. Marketing automation has parallel benefits.
Time-consuming days of piecing together data in a spreadsheet, and manual follow-through are going away. Marketing automation will seamlessly manage each of your marketing campaigns, capture your prospects’ behavior, provide personalized lead-nurturing responses as well as measure the ROI of your marketing efforts.
Marketing automation software has made it easier than ever to monitor marketing ROI by gathering and sharing more data than ever before. These programs serve as the link between marketing and sales teams, automatically arming sales teams with as much data as possible before a lead or prospect is ever contacted.
More on Marketing Automation
White Paper: Marketing Automation: A How-to Guide for the B2B Marketing Pro
White Paper: Leveraging Technology: Lead Generation and Marketing Automation
Blog Post: 5 Tips for Stepping Up Your Industrial Marketing Lead Conversions
Blog Post: Is Your Marketing Technology Keeping Up with the Times?